Privacy policy
What we collect, why, and what you can do about it. Last updated November 5, 2026.
Who we are
ScoreYourWater is operated by Terragroupe, LLC, 9401 Collins Ave, Unit 205, Surfside, FL 33154. In this policy, “we” means Terragroupe, LLC. We sell water treatment equipment and arrange installation in Miami-Dade, Broward and Palm Beach counties. This policy covers scoreyourwater.com, our forms, and the calls, texts and emails we exchange with you.
What we collect
- Contact details you give us: name, mobile number, email address, and for property managers, building details.
- Your request: ZIP code, preferred call window, home type, and your answers on our forms.
- Consent records: whether you checked a consent box, the exact wording shown, the date and time, your IP address and your browser's user agent. We keep these as proof of what you agreed to.
- Messages and call history: texts and emails we send and receive, delivery status, and notes about calls with you. If we record or transcribe calls, we tell you at the start of the call and you can decline.
- Payment status: whether a deposit or payment was made, its amount, and a reference from Stripe. Stripe collects your card details. We do not store card numbers.
- Device and analytics data: pages viewed, referring site, browser, device type and approximate location from your IP address.
- Cookies and identifiers: first-party session and campaign (UTM, Facebook click and Google click) identifiers stored in your browser (cookie and session storage). Unless you've opted out (see Your choices) or your browser sends Global Privacy Control or Do Not Track, we also save them with our record of your visit and, if you send us a request, with your request, so we can tell which ad or link brought you here and measure our ads. If you arrive from a friend's referral link, we also set a first-party cookie (syw_ref, 30 days) that holds only a click number, so a referral can be credited if you become a customer. If you arrive from a business partner's link, we also set a first-party cookie (syw_partner, 30 days) that holds only that partner's code.
- Your water utility: When you tell us which utility is on your water bill, we store your answer with the ZIP code and the time, without your name or contact details, to improve how we match ZIP codes to utilities. To prevent abuse, we keep a scrambled (hashed) form of your network address and browser type for up to 7 days, and then delete it.
- Approximate location: We use the approximate location of your internet connection (about ZIP-code level) to show a starting point on the map and decide whether to show our South Florida service offer. We don't store it.
- Service-area email: If you ask us to tell you when we serve your area or start shipping to your state, we keep your email and ZIP code only to send the one email you asked for, and delete them after we send it or after 24 months. We don't use them for anything else.
- If you sign in to your account, we keep your email address, when you sign in, and the IP address and browser details of each sign-in request, to keep your account secure. Account pages don't use advertising or analytics tags.
- Error reports: If you report an error on one of our pages, we use the contact details you give us only to review your report and reply to you. We keep them with our corrections log for 3 years, and then delete them.
- Advertising data: when enabled, the Meta pixel and Meta Conversions API receive events such as page views, form submissions and, for customers, the milestones of a request (a scheduled call, a quote, a deposit, an installation, and the amounts). These events can include your email address, ZIP code, the water score we show for your ZIP, IP address and browser details, with identifiers hashed (scrambled) before they are sent. We do not send your phone number or your name to Meta in these events. Meta uses them to match the event to your account and to measure and improve our ads. When enabled, Google Ads and Google Analytics receive page views and events such as form submissions, booked calls and taps on our phone number, together with the identifier from a Google ad you clicked, your IP address, browser and device details, and Google's own cookies. We do not send your name, email address or phone number to Google. Google uses this data to measure our ads and our site, and may use it under its own policy. You can turn this off (see Your choices). Unless you opt out (see Your choices), our Meta pixel also runs on our report pages. Meta receives the addresses of the pages you visit, which can include a ZIP code, and the water score we show for that ZIP. If you agree to visitor identification (by choosing OK, or by continuing to browse after our notice; in California, only by choosing Allow), GetLeads and its identification partners may match your browser and device details to a business-contact database to tell us who visited (for example name, job title, work email, company and LinkedIn profile) and which of our pages they viewed. Advertising-technology partners (such as Sovrn) may also set their own cookies to recognize your browser. We use it to email you about our water treatment products and to show you our ads. You can turn it off with the ‘Do not use my data for ads’ link. If GetLeads identifies you, we may add your email address, hashed (scrambled), to our Meta ad audiences, to show you our ads and to reach people similar to our visitors. The 'Do not use my data for ads' link and Global Privacy Control stop identification in that browser from then on. To also remove your email from our ad audiences, enter it next to that link, unsubscribe from our emails, or email us. We remove it at our next daily update. We remove identified visitors from our audiences after 12 months unless they become leads.
How we use it
- To answer your request, schedule your call, and send the water report you asked for.
- To prepare and carry out your agreement, take payment, and arrange installation with the licensed contractor named on your agreement.
- To text, call or email you about your request and service, as you agreed.
- To give support, keep records, and meet legal and tax duties.
- To prevent fraud and spam, and keep our systems secure.
- To understand how our site and ads perform and improve them.
We rely on your consent for texts, automated calls and marketing email, and on our need to carry out a request or contract, to meet legal duties, and to run and protect our business. You can withdraw consent at any time (see your choices below).
Who helps us handle it
We use service providers to run our business. Most process data for us and may use it only to provide their service. Meta and Google follow their own policies for the advertising and email data they receive.
- Supabase: database hosting for our records.
- Vercel: website hosting and delivery, and basic traffic analytics.
- Twilio: sending and receiving texts and calls.
- Stripe: payments and refunds.
- Resend: sending email.
- Meta: ad measurement through the pixel and Conversions API, and lead forms on Facebook and Instagram, when we run ads. Meta may use this data under its own policy.
- Google Ads and Google Analytics: ad measurement and site analytics, when we run Google ads. Google may use this data under its own policy; see how Google uses information from sites that use its services at policies.google.com/technologies/partner-sites.
- GetLeads: website visitor identification, if you agree to visitor identification. Domains we’ve seen include: id.getleads.io, api.sitelytics.tech, pxdrop.lijit.com, ce.lijit.com, aqfer.lijit.com.
- Google Workspace: our business email and documents.
- The licensed plumbing contractor named on your agreement: your name, address, phone number and the details of your installation, so they can contact you and install your system. The contractor is an independent business with its own privacy practices for the information it receives.
- A business partner who referred you: If a business partner referred you, we tell that partner (or their brokerage) your name, that you used their link, whether you bought, and the referral fee. We tell them nothing else about you: no phone number, email address, address or water results.
We don’t sell personal information for money. Sharing data with our visitor identification provider (GetLeads and its identification partners) can count as a “sale” or “sharing” under some state laws. The same “Do not use my data for ads” link (see Your choices) and Global Privacy Control cover it. We do not share your mobile number or your text-message consent with anyone for their own marketing or promotional purposes. The categories above exclude text messaging originator opt-in data and consent; this information will not be shared with third parties for marketing and promotional purposes. We may disclose information when the law requires it, to protect rights and safety, or if our business is sold or merged.
How long we keep it
These are our current periods:
- Lead and request records: 3 years after your last contact with us.
- Site visit records (pages and actions on our site, with the campaign and ad-click identifiers above): 13 months.
- Visitor identification data: 12 months unless you become a customer or lead.
- Call recordings and transcripts: 5 years after the call.
- Consent evidence (wording, time, IP address, user agent): 5 years, so we can show what you agreed to.
- Agreements, payment and tax records: as long as the law requires, usually at least 5 to 7 years.
- Opt-out records: kept indefinitely, so we never contact you again by mistake.
Your choices
- Texts: reply STOP to any text. Reply HELP for help. See our SMS terms.
- Email: use the unsubscribe link in any email, or write to us.
- Calls: tell us to stop calling and we will.
- Access, correction or deletion: see how to delete your data, email hello@scoreyourwater.com or call (754) 239-7446. We aim to respond within 45 days. We may need to verify it's you, and we may keep what the law requires us to keep, such as opt-out and consent records.
- Cookies and ads: to stop the Meta pixel, the Meta Conversions API, and Google's ad and analytics tags, use the “Do not use my data for ads” link below, turn on Global Privacy Control or Do Not Track in your browser (we honor both), or email us. You can also block cookies in your browser settings, manage ad preferences in your Facebook or Instagram settings and in Google's My Ad Center (myadcenter.google.com), and use Google's Analytics opt-out browser add-on (tools.google.com/dlpage/gaoptout).
- Visitor identification: To turn off visitor identification, choose No thanks on the prompt, use the ‘Do not use my data for ads’ link, or turn on Global Privacy Control.
Children
Our site is for adults. We do not knowingly collect information from anyone under 18. If you think a child gave us information, tell us and we will delete it.
Security
We limit who can see your information, use encrypted connections, and choose providers with security practices we can check. No system is perfectly secure, so we can't promise absolute security.
California and other state rights
Depending on where you live, you may have the right to know what we collect, get a copy, correct or delete it, and opt out of sale, sharing or targeted advertising. You may also have the right to appeal our answer. We don't sell personal information for money. Some advertising uses, such as the Meta pixel and Google's ad tags, can count as “sharing” or “targeted advertising” under some state laws. To opt out, use the “Do not use my data for ads” link in Your choices, turn on Global Privacy Control, or email us. We will not treat you worse for using these rights. Florida residents: our practices follow Florida law, including the Florida Telephone Solicitation Act.
Changes
We may update this policy. The date at the top shows the latest version. If a change is significant, we will say so on this page.
Contact
Terragroupe, LLC, 9401 Collins Ave, Unit 205, Surfside, FL 33154. hello@scoreyourwater.com, (754) 239-7446.